Seventy‑Year Steel Splendor, Marching Toward a Brighter Future | Shougang Gitane 70th‑Anniversary Series Report No.4: Commemorative Cultural‑Creative Gifts from the Company Party Committee
Seventy‑Years of Glorious Heritage, Tributes Forged by Craftsmanship
Seventy years of inherited legacy, seventy years of enduring endeavor. In 2026, Beijing Shougang Gitane New Materials Corporation celebrates its 70th anniversary. Since the launch of our 70th‑anniversary campaign, we have witnessed the company's profound 70‑year‑long accumulation and new‑era momentum through stories of model‑employee recognition, digital‑intelligent transformation, and technological breakthroughs. Now comes the fourth chapter of our series — exclusive cultural‑creative commemoratives under the theme Seventy‑Year Glorious Legacy · Tributes of Craftsmanship. Distributed to all employees, these gifts are warm tributes from the Gitane Party Committee. Built upon the company's core material‑technology and rooted in seven decades of corporate culture, they convey honor and human‑centered value to every colleague who has striven side‑by‑side with the enterprise.
Meticulous Craftsmanship in Compact Form
Three Cultural‑Creative Pieces Embedded with Gitane's Unique DNA
Jointly designed by Gitane and Shougang Cultural Creation, the full commemorative set contains three items. Every design detail embodies Gitane's cultural memory and spiritual heritage.
01 Silk‑Steel Wire‑Wrapped Art Ornament - Countless Fine Filaments Weave Seventy Years of Glory
This desktop ornament is hand‑crafted from Gitane's in‑house‑developed Silk‑Steel, a landmark technological achievement. This ultra‑fine FeCrAl heating‑alloy filament measures only 0.01 mm in diameter. One kilogram of raw material can be drawn into as long as 1 000 kilometers of filament. Boasting ultra‑high strength and excellent flexibility, the material retains stable performance even under thousand‑degree‑Celsius temperatures, with ultra‑fine fibre geometry, ultra‑low oxidation and high‑energy‑efficiency characteristics. It has broken foreign technical monopoly over high‑end ultra‑fine electrothermal alloy wire, and finds wide‑ranging high‑end applications in ultra‑low‑emission burner flame heads and automotive exhaust‑gas purification components.
The wire‑wrapped art features Gitane's corporate logo and 70th‑anniversary motifs. Interwoven Silk‑Steel filaments of varying density mirror Gitane's ultra‑precision wire‑drawing technology. They also symbolize decades‑long collective dedication and close‑knit teamwork across generations of Gitane staff. Displayed on your desk, it stands as an industrial‑aesthetic art‑piece and a silent testament to 70 years of material‑technology accumulation.
02 “Great to Have You · Full‑Moon Bliss” Rotatable Steel Plaque - Double‑meaning Inscriptions Capture the Spirit of “SPARK”
The second item is a 360‑degree‑rotatable steel‑material car‑hanging ornament, the most ingenious piece in this collection. The front side of the round plaque is engraved with “Great to Have You”, honoring every fellow worker who has weathered hardships and advanced together with Gitane. Its reverse side reads “Full‑Moon Bliss”, conveying sincere wishes for every employee's family well‑being and career prosperity.
Combining the first Chinese characters of both phrases gives SPARK — Gitane's iconic brand. For decades, the SPARK electrothermal‑alloy product line has acted as a domestic‑industry vanguard breaking foreign technology blockades, and today it remains a world‑renowned industrial brand symbol. Thanks to its hollow‑out rotatable construction, the SPARK spirit lives on through every rotation. Hung inside vehicles, it carries blessings for safe travel and acts as an exclusive badge of Gitane staff pride.
03 Zengguang Road‑Themed Sliding Refrigerator Magnet - Glory‑Filled Journey Marking Spiritual Succession
The third commemorative item is a refrigerator magnet honoring the Zengguang Road Spirit, representing Gitane's deep‑rooted historical origin.
Its upper section displays the official 70th‑anniversary visual identity integrated with historical Zengguang Road elements. The lower section holds a slidable corporate logo. Slide the logo from left to right, and you travel across time: the left side stands for Gitane's old site on Zengguang Road, Haidian District (named in 1956 for the mission “Win Honor for the Motherland”); the right side stands for New Zengguang Road inside our Shahe factory in Changping District. This road‑name evolution perfectly epitomizes Gitane generations' unwavering original aspiration and continuing mission.
Gift‑Box Packaging
Employee Voices: Praising Our Origins and Marching Forward Together to New Journeys
Seventy years of fruitful development rests upon persistence and devotion from each Gitane team member. Upon receiving this thoughtful commemorative gift‑box, employees across different departments shared touching reflections.
Finance‑Department Employee
Working in finance, I mostly perceive corporate growth through revenue and profit figures on financial reports. What touches me most about this gift‑box is how hard‑core technological breakthroughs have turned into tangible cultural carriers. Silk‑Steel was once one of our tough “bottleneck‑breaking” technical challenges. Now it has become a hand‑touchable craft‑ornament. It makes me truly understand that our 70‑year legacy exists not only in statistics but also embedded within every product and cultural‑heritage initiative. This gift is both a memorial and a motivation. Moving forward, I will keep guarding the company's financial gateway with accurate accounting and robust control to support Gitane's steady next‑phase growth.
Marketing‑Department Employee
Working on front‑line sales, I frequently introduce the SPARK brand history and technical strength to global customers. This gift‑box serves as the most vivid and persuasive brand business‑card. From the thought‑provoking word‑play behind “Great to Have You” to the historical inheritance of Zengguang Road, every design detail reflects Gitane's cultural confidence. In future customer engagements, I will share the stories behind these cultural‑creative pieces. We deliver world‑class electrothermal‑alloy materials, and we also carry 70 years of deep‑rooted corporate culture. At 70 years young, Gitane stands at a fresh starting‑point toward broader global markets.
Party‑Mass Work‑Department Employee
Since taking on party‑mass‑related roles, I have always believed that “Win Honor for the Motherland” is far more than a wall‑mounted slogan. It is a conviction flowing in the blood of every Gitane generation. What impresses me most with this gift‑box is that it turns our origin “We came from Zengguang Road” from a slogan into tangible, everyday‑usable objects. Sliding the logo on the magnet feels like retracing Gitane's relocation journey from Haidian to Changping, and retracing our 70‑year odyssey from technology‑follower to industry‑leader. As a corporate‑culture communicator, I will continue to pass on the Zengguang‑Road spirit, and work with colleagues to let the SPARK brand shine brighter on new‑development paths.
The roll‑out of the 70th‑anniversary commemorative gift‑boxes is a key employee‑oriented initiative orchestrated by Gitane Company Party Committee within the broader 70th‑anniversary celebration program. Li Gang, Party Secretary and Chairman of the company, has repeatedly emphasized that Gitane's 70‑year achievements stem from generations of employees working diligently and delivering solid results. Our anniversary events shall honor history and unify development consensus while valuing our people and conveying corporate care. All staff shall genuinely share development gains and shoulder shared development missions.
These 70th‑anniversary cultural‑creative gift‑boxes represent a microcosm of Gitane's material‑technology strength, a heritage of 70‑year‑old cultural roots, and an exclusive medal for every dedicated team‑member. Setting off from Zengguang Road toward new‑journey horizons, may all Gitane colleagues carry this pride and expectation forward. Uphold original aspirations with craftsmanship, embrace missions through innovation, and jointly write the brilliant chapters for our long‑term vision of a Century‑Old Gitane.
Click here to write a century long story with Gitane