Gitane made a stunning appearance at the 137th Canton Fair, attracting global attention for its "silk steel"

2025-10-24

The 137th China Import and Export Fair (Canton Fair) will grandly open in Guangzhou from October 15th to 19th, 2025. Beijing Shougang Gitane New Materials Co., Ltd. (a national specialized and innovative "little giant" enterprise and a national green factory) showcased its entire range of high-end electric heating alloy products at the hardware exhibition area, showcasing the hardcore charm of Chinese electric heating new materials to global customers with over 60 years of technological accumulation and innovative strength.

At this exhibition, Gitane company highlighted the world's first "silk steel" iron chromium aluminum fiber material, which became the focus of the entire event. This revolutionary product features an electric heating wire with a diameter of only 0.01 millimeters (1/5 of the hair diameter) and a softness twice that of cotton. It can maintain strong toughness and antioxidant properties even at high temperatures of 1000 ℃, and can be widely used in more than 20 fields such as automotive exhaust purification, high-temperature filtration, and intelligent heating clothing. Through on-site product demonstrations, application scenarios, and performance testing reports, domestic and foreign customers can intuitively feel its unique advantages of "using steel as wire and using softness to overcome rigidity". Many buyers have expressed their intention to cooperate.

As one of the earliest companies in China to develop electric heating alloys, Gitane also showcased core products such as ultra-high temperature electric heating alloys (with operating temperatures up to 1400 ℃ -1425 ℃) and semiconductor heat treatment materials, covering strategic emerging industries such as photovoltaics, chips, and high-end manufacturing. The booth design is themed around "technology+green", showcasing the cross-border integration of materials from industrial applications to cultural and creative products through an immersive experience area. The Shougang Grand Jumping Platform themed cultural and creative works, combining "silk steel" and Beijing embroidery craftsmanship, bring a humanistic touch to the cold metal and become a highlight of media attention.

During the exhibition, Gitane reached preliminary cooperation intentions with multiple corporate buyers from around the world. Overseas customers have expressed that our SPARK brand electric heating alloy materials have broken the monopoly of European and American companies in the high-end electric heating material field, and their cost-effectiveness and customized service capabilities are highly competitive in the market.

This exhibition at the Canton Fair is not only a concentrated showcase of Gitane's technological strength, but also an important step in expanding its global market. In the future, the company will continue to take "technological innovation+green development" as the dual wheel, constantly breaking through in the new quality productivity track of electric heating alloys, and providing better material solutions for global customers.